Factors behind Maruti Suzuki’s success

Success of Maruti Suzuki cars in India is really remarkable. The subsidiary of Japanese manufacturer Suzuki, Maruti has a sizeable market share in the country. The carmaker’s popularity is only going one way: up. The question that lingers is: How Maruti Suzuki managed to capture significant share in the Indian market?

The first mover advantage

In the early days only a few local manufacturers were involved in mass production of cars in India. However, the scenario changed in the 1980s, when foreign firms were eventually allowed to invest in the Indian market, leading to the alliance between Japanese Suzuki and Indian Maruti in 1981. Maruti Suzuki was the first and most successful multinational car manufacturer in India. It was in the year 1991, when India started liberalizing the automotive market, that Maruti faced any real threat from foreign carmakers. So, by the time competition increased in the car market, Maruti Suzuki had already established itself in India, with cars like the Maruti 800 dominating the market in the 80’s. And, cars like Swift VDI, Celerio, Wagon R and Alto are among others which have clicked right with Indian people in the new millennium.

The reasons for its popularity in the market are:

Economically priced

It has to be the most important factor. Before Maruti came into India, owning a new car was something only a small proportion of the population could afford. After its entry in 1981, the exclusivity regarding the car ownership changed in India. The models such as 800 in the 1983 and Alto variants in 2012 made car ownership a reality for majority of the population. Though Maruti Suzuki has remained largely focused on its affordable versions, some steps towards premium segment have also been taken off late.

Fuel Efficiency

Providing maximum mileage on almost all its models Maruti Suzuki has managed to rule the hearts since it steeped in the automotive industry. Truly a people’s car brand, Maruti has been a trusted name in the market for providing the maximum benefits in terms of fuel efficiency.

Low maintenance cost

Other factor that goes in Maruti Suzuki’s favor is the low maintenance aspect. It does not cost much in terms of maintenance as far as Maruti cars are concerned. There is a general consensus among Maruti users that during the initial 30,000-odd kilometers of their journey, they did not spend even a single penny on maintenance. This is a huge plus for any car user.

Three Steps to Follow While Planning to Buy a New Car

To buy a new car, the best time is when you can easily afford it. But, it is also easy to get caught up in the excitement of buying a new vehicle because of the numerous available deals. A new car purchase is a big investment in life. So, it is important for you to plan well before making any final decision of buying a new car. Look for top brand channels of cars such as Maruti Suzuki Arena India and others, and compare prices of different cars on sale. By doing proper research, you will find it easier to finalize which car suits your budget and lifestyle.

Follow these three steps before you buy a new car:

1. Know Your Budget

It’s normal to feel attracted towards the high end, luxury vehicles. But, if you can’t afford them, it is better not to think of buying them. Keep your budget in mind while finalizing a new car. Think about the money you can pay as down payment, and the rest of the amount, for which you would need a car loan. Be wise by buying a car that you can easily afford without any financial burden.

2. Consider Secondary Cost of Owning a Vehicle

Other than the price of the vehicle, you should also know about its overall maintenance costs, its fuel economy, and approximate costs of vehicle insurance plans for it. Choosing a car that gives better mileage and has affordable insurance plans available for it will help you save money in the long run.

3. Compare Features as Per the Prices of Available New Cars

In general, the cost of a specific model of a new car is determined by its features and design. The reason why the price of Maruti Suzuki Vitara Brezza is different from Maruti Suzuki Swift is the differences in their features. So, compare features of different cars within your budget before you buy one.

By following these three steps, you can enjoy the ownership of a new car, and improve your lifestyle, all the while being sure that you have made the right purchase decision.